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Karakteristik Pokok Perekonomian Indonesia

Sistem Ekonomi

Globlaisasi Ekonomi, Tekanan Ideologi Kapitalis, dan Perekonomian Indonesia

Indonesia dan Integrasi Ekonomi

Otonomi Daerah

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The Economist: relationship between business and the poor
C.K. Prahalad thinks there can be a win-win relationship between business and the poor

“If we stop thinking of the poor as victims or as a burden and start recognising them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity will open up.” That “simple proposition” begins a controversial new management book that seems destined to be read not just in boardrooms but also in government offices. “The Fortune at the Bottom of the Pyramid. Eradicating Poverty Through Profits” (Wharton School Publishing), is essentially a rallying cry for big business to put serving the world’s 5 billion or so poorest people at the heart of their profit-making strategies. It has already been praised by everyone from Bill Gates—”a blueprint for fighting poverty”—to a former American secretary of state, Madeleine Albright—”if you are looking for fresh thinking about emerging markets, your search is ended.”

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chillibreeze writer — Dr. Roopa Nishi ViswanathanDid you know that your company could make a bigger profit by focusing on the market share consisting of people who earn less than $2 per day? Have you realized that the world’s fastest growing market is at the bottom and not the top of the fortune pyramid? Did you know that nine countries-China, India, Brazil, Mexico, Russia, Indonesia, Turkey, South Africa, and Thailand - collectively have a GDP of $12.5 trillion, larger than the GDP of Japan, Germany, France, Italy, and the UK combined?

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